Let's try something new...
If the skaters were actual everyday store products, what would they be?
Meaning... take a popular slogan and apply it to a skater.
for example, I used the Diet Dr. Pepper slogan "tastes like the real thing" and applied it to Sasha Cohen (I'm revising what I said earlier, btw) "skates like the real thing"
Piel in reply to my observation she'd stick with the "classic" = Coke/Kwan
so what can you come up with??
Hey, great idea Toni! I had quite a bit of fun with this.
Kurt Browning: By sheer coincedence, I think the slogan for Browning Firearms best fits my boy, "The finest in the field." (Altrenatly, Nestle Aberfoyle Natural Spring Water's "Pure life" slogan also fits perfectly.)
Scott Hamilton: Easy. Nike's "Just do it" works very well.
Todd Eldridge: This was the hardest for me. I finally settled on Miller Lite's "Tastes great, less filling" because he's so much fun to watch and after he's through you just want hm to keep going. Not ideal, but it's all I got for the moment.
Brian Orser: this one was difficult too, but I finally stumbled on the slogan of an obscure little law firm that jumped out at me: "the image of perfection."
Brian Boitano: Heh, this one was a cinch. "So powerful it's almost ridiculous," from a graphics company called 3dfx.
Alexi Yagudin: Oh you guys are gonna kill me for this, but the first thing I thought of was Cheetoes, "Dangerously cheesy!" (Don't get me wrong, I totally respect the man, just not a huge fan of his style.)
Jeff Buttle: "The future is bright," WCRS Orange (TV station I think)
And finally, how about a slogan that sums up all of these fine performers/atheletes? I submit Air Canada's "World class, world wide."
Irina Slutskaya, of late: "I'm Lovin' It!" (McDonalds motto)
Dick Button: "Can You Hear Me Now? Loud and clear!" (Verion wireless)
Brian Joubert: "Smooth sailing" (Carnival cruises)
Sasha on the BC (from the Swifter ads) "I dare you to try it"
Dick Button on the baby ballerinas (from Lucky Charms) "They're magically delicious"
Sasha on getting out on the ice for warm ups "Gotta go, gotta go, gotta go right now"
Johnny Z (Little Ceasars five minute pizza) "Hot and Ready"
Micelle Kwan (Kohls Department Store) "Do you believe in magic?" and "Expect great things"
Speedy and the judges(Las Vegas Tourism) "What happens here stays here"
Figure Skating Fan
I love the Speedy and Cronies part!!
Emanuel Sandhu - a box of chocolates, cause 'you never know what you're gonna get'
This isn't a product slogan, but every time I see the book "The Firm" by John Grisham, I think of Brian Boitano.
The Japanese ladies world team: When you care enough to send the very best.
Stefan Lindemann - "Small but tough" from VW Polo.
BTW, for anyone who hasn't seen it yet - some guys were being sued by VW for making a video mocking this slogan (complaint has been dropped). It's hilaroius, though may be quite upsetting for some. Click here to see it.