I was watching the movie "Fight Club" the other night on FX and saw an unexpected ad for Worlds. It was an ad of a pat of butter melting on a frying pan. It slid around in some sort of figure instead of just melting. They had skating sounds and crowds cheering in the background. The caption said something about the art of figure skating and then listed the time Worlds would be shown on ESPN.
I just wasn't expecting this type of artistically driven ad during the movie. I didn't even expect an ad on this channel at all.
Has anyone else seen it?