No one said anything about gay. The question posed was about feminine-like sport, and in my book costumes with sequines are feminine-like. They just don't wear sequines in other sports.
That's actually not true. If you read one of the interviews with Lambiel, you can read that he mentioned that he never thought that colourful tight costumes, gold, silver and other shiny stuff are "not masculine", because as a half-Portuguese he has been used to men clothed like that -
the Toreros. Is bull-fighting a sport? Well, it could be considered one. Are the men athletic and powerful? Definitely! Is it considered masculine? Heck, yeah!
why do some north american view beatifull men as gays?
That's not the point. The point is that it shouldn't matter if people are gay or straight. And I really wished that some of the skaters who were asked like that Canadian ice-dancer, would have answered: "Of course I was picked on as a child because I am a skater. Just like they picked on the girl with the really bad acne, or on the guy who was like a human calculator or on the girl who used to wear shirts with sheep on them." What's with the whining "I was picked on because people thought I was gay because I am a skater"? Everyone gets picked on as a child / teenager. Why does the sport has to change because the world is so narrow-minded?
I posted once or twice about Kozuka's purple thing, and I think it needed something to make it a bit less dull - but a belt or some minor details, not a bunch of feathers and sparklies.
this, or
that 
- the last two at least didn't make it through the entire season (though I'm not sure there was
much improvement in Yuko's case).
In Kozuka's case I think the colour is the problem. I can't imagine many outfits that look great in pure purple, not even evening dresses.
Why do you have to pick on the Russian costumes? That's pretty much what they have always worn for skating. Remember Gordeeva / Grinkov 1988, in baby-blue with pink-white flower ruffles for both of them. This is an international sport, people come together from all sorts of countries and cultures. And in some of those pink and shiny is also "manly".
That's what I don't get with this whole campaign: Does Skate Canada want to change their athletes, all the North-American ones or all the ones in the figure skating world? Well, good luck convincing the Russian Federation that what they have done for decades should now stop because
Skate Canada says so. Or do they only want their athletes to appear toned down à la V/M at Worlds? What kind of message is that to the Canadian audience? "Our guys are serious sportsmen without the bling and any gayness - and the rest of the world sends a bunch of poncey costume puppets" - and therefore what should happen?
Let's say D/D look even more tame and well-behaved than normally next year at the Olympics, have a good performance and the audience thinks "Oh, our serious sportsmen were so great". They are followed by K/S, she completely over the top again with all the colours of this world on her dress, plus loads of shiny stuff - he in one of those tight
tight body suits that show
everything and with some really nice man-cleavage. They are clean and land the Quad, are of course in front of D/D.
Should the Canadian audience now get worked up because their serious sportsmen loose against the poncey costume puppets? Because that is what this campaign implies, if you look like
that, you are not a serious athlete - or in the worst case scenario -
even gay! (Not that I think that or that it matters, just an example of a very colourful and sparkly men's costume)