Last night they had a show on another network called something like Fashion Star, set up a bit differently. Each contestant sewed three versions of an item, and three buyers from large fashion stores (Macy's, Saks, and H&M) bid on them. If a designer received no bids from the buyers, he or she risked elimination. It's interesting because one criterion is marketability, so the clothing is a little less innovative. There are also three mentor/judges. One is Jessica Simpson, and I was pleasantly surprised at how articulate she is. She comes across as a nice person, supportive of the contestants and interested in her task. The show isn't as revealing of what it takes to design or make the clothes, because everyone is on and off the stage too fast. The designers show up in groups of two or three, introduce themselves briefly in a voiceover, prepare their models, and then receive reaction from the buyers and the mentors. The one aspect of the show that I find off-putting is that it seems to be done before a huge (and vocal) audience, to the tune of very loud, pulsating music. I'm not fond of loud noise. But I guess the producers were trying for a different format from Project Runway.
One unique gimmick is that anything that is bid on by the clothing stores is already available for sale from whichever store has ordered it.