In endorsements there are different levels. Who knows what Ashley is but I can guarantee you it is not the level of Tiger woods, Lance Armstrong and Charles Barkley in their hey days or before their falls from grace etc. Deserved - perhaps But so does a lot of other skaters ie Davis and White. I think Alissa got some commercials but it helps that Ashley is pretty, looks solid now (we hope or think) and that Nike would know ladies figure skating at the olympics rivals or is no. 2 perhaps to men's hockey.