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Thread: New brand of skates - "Aura"

  1. #41
    Tripping on the Podium
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    Quote Originally Posted by Sam L View Post
    Aura will take over the market?
    You need to delimit what you mean by "the market". Since they offer only custom boots, they obviously do not compete with full-line manufacturers such as Riedell and Jackson. And, even assuming you delimit the market to custom boots only, if the boots are in fact made by 3D-printing (which I would still like to see verified), the choice of materials would be limited and may not suit many skaters.

    I'm also glad to see technical innovation in the figure skate boot market. But technical innovations per se are not sufficient. A 3D-scan of your foot is a great starting point: certainly has the potential for more accuracy than a few measurements, manual tracings, or even castings. But you still need knowledge of how to do the scans properly [e.g., I would be concerned if scans are taken only with the skater sitting]. And once you have the 3D-scan, how does that translate into actual production of a properly-fitting boot? You don't just make a boot that conforms to the 3D-scan. If there are foot abnormalities of some sort [and how many skaters have perfectly normal feet (assuming such things exist)?], a proper boot needs to correct for those abnormalities. That takes detailed knowledge and experience.

  2. #42
    On the Ice
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    Quote Originally Posted by tstop4me View Post
    You need to delimit what you mean by "the market". Since they offer only custom boots, they obviously do not compete with full-line manufacturers such as Riedell and Jackson. And, even assuming you delimit the market to custom boots only, if the boots are in fact made by 3D-printing (which I would still like to see verified), the choice of materials would be limited and may not suit many skaters.

    I'm also glad to see technical innovation in the figure skate boot market. But technical innovations per se are not sufficient. A 3D-scan of your foot is a great starting point: certainly has the potential for more accuracy than a few measurements, manual tracings, or even castings. But you still need knowledge of how to do the scans properly [e.g., I would be concerned if scans are taken only with the skater sitting]. And once you have the 3D-scan, how does that translate into actual production of a properly-fitting boot? You don't just make a boot that conforms to the 3D-scan. If there are foot abnormalities of some sort [and how many skaters have perfectly normal feet (assuming such things exist)?], a proper boot needs to correct for those abnormalities. That takes detailed knowledge and experience.
    The market would be the figure skating boot market, for skaters who are serious about skating (not beginners looking to buy something for $100-$300). Although I assume once this becomes more commonplace, there may be cheaper options available for lower level skates.

    Some direct competitors are the Edea Ice Fly which retails for $750 and the Edea Piano for $899. They are not even custom. $950 for Aura, although expensive, is in the same ball park. So I would say if Aura proves to be good they can compete with Jackson and Riedell, just as much as Edea does. Custom Jacksons and Riedells are also in this ball park, custom Harlicks can easily go over $1,000. I assume that many skaters using $500-$800 stock boots may be willing to pay up if the product is that much better (they are already doing it for Edea).

    I am personally not concerned about materials, what matters is if the boot fits well, does not cause discomfort, is safe to use, and does not have defects. It is to be assumed that with improving technology alternative types of material may be utilized. If someone swears by their heavy all leather boots, they can stick with them, no one brand is going to take 100% of the market.

    About the 3D-printing, I have no idea if that is true, I didn't think that to be the case until someone on this forum posted that. I'll ask when I get the chance. It's a two fold reason why these boots have the potential to fit better. 1) They do a scan and the boots are built with the person's entire foot in mind. They do multiple scans and photos (standing and sitting). They also do a manual measurement as a check. 2) After the boot is made, in the pro-shop they are then heat adjusted to a person's feet. This is not the same as "heat molding" which can be done with almost every boot now. Think of the transformability of ice flys except throughout the whole boot rather than spot heating. Then after that if anything needs to be tweaked spot heating and re-shaping can also be performed.

    I am not trying to push the brand, I am trying to give information, since I know that these are relatively new and most people don't know much about them. Also, a lot of people probably don't have access to them yet as only certain pro-shops are authorized to fit them, I believe.

  3. #43
    Rinkside
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    Guys, I actually own and use Aura skates so i think I qualify to give my 2 cents.
    I was originally given a discounted pair of auras to test them - and they were good but had issues which the blade fitter pointed out. I went along with them anyways and they were so much better than ice fly’s - lighter weight etc. But due to hook issues and heel issues they broke down quickly. As an apology they sent their finished product with all the kinks fixed, and the blade fitter was impressed and they were much stronger, fixed faults like having fabric on inside of heel etc and now they are perfect.

    For those saying the material looks uncomfortable- that’s only the look it is actually way more comfortable than ice fly and Jackson - especially considering the custom fit.

    They are much lighter weight, and I’m starting to rotate some triple jumps now with the change - as before my feet moved around in boots etc.

    I’m an Aura boy through and through - having the first pair in England I am unable to recommend anything else now.

  4. #44
    On the Ice
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    Update:

    I tried skating on Auras for the first time today. Here's what I noted so far:

    *They are noticeably lighter and I say that as someone who wore Ice Flys.
    *When skating on them for the first time it didn't feel all that weird/different like it normally does when changing boot brands. I think this is because Aura is built to be similar to the Ice Fly and they customize the heel height to what you want (which for me was the same height as the Ice Fly).
    *They have more stiffness to break in than with an Ice Fly, but much less so than with non-Edea boots. I could do sit spins, although I did feel resistance.
    *They have a strange looking crease mechanism on the sides of the boots

    I am still breaking them in and adjusting, but I was able to attempt some doubles and they do seem like they will help me rotate better. As for the fit, I need to go back to the pro shop for some adjustments to get them more narrow in certain places. I skated in the Aura insoles, which I think was actually more of a challenge than the new skates themselves. I put my orthotics in once I got home and when I tried the skates on they felt improved. I will update next week, when the kinks are more worked out and I've been able to get a few sessions in.

  5. #45
    Rinkside
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    Quote Originally Posted by skatespin View Post
    Update:

    I tried skating on Auras for the first time today. Here's what I noted so far:

    *They are noticeably lighter and I say that as someone who wore Ice Flys.
    *When skating on them for the first time it didn't feel all that weird/different like it normally does when changing boot brands. I think this is because Aura is built to be similar to the Ice Fly and they customize the heel height to what you want (which for me was the same height as the Ice Fly).
    *They have more stiffness to break in than with an Ice Fly, but much less so than with non-Edea boots. I could do sit spins, although I did feel resistance.
    *They have a strange looking crease mechanism on the sides of the boots

    I am still breaking them in and adjusting, but I was able to attempt some doubles and they do seem like they will help me rotate better. As for the fit, I need to go back to the pro shop for some adjustments to get them more narrow in certain places. I skated in the Aura insoles, which I think was actually more of a challenge than the new skates themselves. I put my orthotics in once I got home and when I tried the skates on they felt improved. I will update next week, when the kinks are more worked out and I've been able to get a few sessions in.
    Yeah, they have two straps on either side of ankle for better fit and support. It reduces earlier creasing.

    They are only as hard as you ask them to make it, you can ask for stronger or weaker depending on what youÂ’re working for.

    It will take time to adjust for your first pair - in particular stopping which will be harder due to big weight difference.
    If they work out of the box, you should be able to get all jumps back first session, but most people like to space it over 2-3 sessions
    Did you get it properly scanned? As you shouldnÂ’t need adjustments if the scanning was done properly - maybe you should inform Aura?

    Spins will take a week to get properly broken in for them. If you feel any tongue slipping let me know, as there is a way to fix it if it occurs due to incorrect heat moulding.

    Good luck, and welcome to the aura club!

  6. #46
    Rinkside
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    This is such an interesting convo.

    So, I was wondering, since Aura is completely made or you feed shape (or so they claim), could it become a problem if you have feet or ankle issues that are kinda protected buy a regular boot ? Let say you have a slightly malformed ankle, would the Aura boot make it insecure buy following your ankle curve instead of protection you for it to be moving badly ?

    Not sure if I am clear.... Anyway.

  7. #47
    Tripping on the Podium
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    Quote Originally Posted by Mindoro1972 View Post
    This is such an interesting convo.

    So, I was wondering, since Aura is completely made or you feed shape (or so they claim), could it become a problem if you have feet or ankle issues that are kinda protected buy a regular boot ? Let say you have a slightly malformed ankle, would the Aura boot make it insecure buy following your ankle curve instead of protection you for it to be moving badly ?

    Not sure if I am clear.... Anyway.
    What I wrote previously applies here:

    Quote Originally Posted by tstop4me View Post
    And once you have the 3D-scan, how does that translate into actual production of a properly-fitting boot? You don't just make a boot that conforms to the 3D-scan. If there are foot abnormalities of some sort [and how many skaters have perfectly normal feet (assuming such things exist)?], a proper boot needs to correct for those abnormalities. That takes detailed knowledge and experience.

  8. #48
    Rinkside
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    I believe it’s different for every customer. You can request extra room or request certain things to accommodate for your boot. I believe they have people experienced with foot malformations however you’d have to contact Aura and find out. I believe they use a footscan to 3D print a mould of the foot then they build the boot around that. Not certain but that makes logical sense

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