Yikes that that... thing Bates was wearing beat Shcherbakova for best costume. Anna Shcherbakova's costume changes got +20k upvotes several times on Reddit and millions of views but okay then.
Ummmmm... have you seen some of the things worn by celebrities that get upvotes and views???? That's no argument for 'best', only 'biggest clickbait'.
It certainly added excitement and suspense to her program!
But did it do that more than the first time people saw it? I'm not sure... it was fun thereafter I guess.
Shcherbakova's nomination can be justified for the gimmick in my opinion, since said gimmick was part of her program (not a terribly deep part, but still...) but as a piece of clothing there were others more beautiful and better enhancing the program as a whole. I have a problem with the one-sidedness of Chock/Bates (Evan who?) and side-eye other aspects of it, but Madison's dress was superb, matched the theme brilliantly, added masses of excitement and love every time people saw it, and from the minute it was unveiled there was no way it wasn't going to be iconic.
Look, everyone couldn't get nominations, Eteri's three wunderkind all did get at least one and Kostornaia got a (hopefully not too ugly) trophy. Given the general dislike for the whole thing, and the possibility that there won't even be another season for awards next year before the new kids move up, be happy about that, hey?