I think its only in the States that the women seem to be the most popular. Its definitely not like that in Europe or Japan!!!Figure skating is one of the few sports where women are more p opular than men and where the viewing power is focussed on the ladies een if not American dominated. Yes, all three American men have a medal chance but they just don't have the interest orendorsements. Nathan is ana mazing athlete, skater but he is not as a big as a draw for endorsements. Life isn't fair.