Actually Javier is the new Carolina Kostner (High score in Russia except competing against a Russian). He is 2 times European Champion, and has already been VERY popular in Russia since his days with Morozov before he was even an European Champion. This is practically his home event. Just as well as it is Michal Brezina's and Misha Ge's home event (born in Moscow) as far as GP series go.
So, a skater doesn´t need his/her federation is politicking for him/her, Javi is an example.