I think that in Asian countries where there is a significant Korean presence--like mine, where there are Korean college students and Korean tourists--her popularity will indeed grow. Korean dramas are already popular here, and K-pop is getting to be known as well. Yu-Na can only be next, as she's the biggest thing in Korea right now. And it doesn't hurt that not only does she excel in a mysterious, expensive and exotic sport (I'm from a tropical country), but she's also very pretty.But how about in other countries? How much is she known to non figure fans? I think her popularity will grow in time.
http://www.time.com/time/specials/packages/article/0,28804,1963484_1963490_1968052,00.html