If you want an expressionless contest of athleticism, there's many other sports to choose from.
Sad to say, often I think that is exactly what the most powerful people in the ISU want. Most notably Peter Krick who pushed IJS in the direction of making skating primarily, if not solely, an athletic competition, and who fights off every attempt to back off on the athletic requirements. He seems to equate falling down a lot and injuries as being part and parcel of being athletic, and fights every change to IJS to the death.
Although IJS was sold after Salt Lake as a cure for corruption, it was actually developed to make skating primarily a sport, and a quantitative sport at that. So, if in other sports the results are determined not only by points scored, but also errors made, so now in skating the results are determined by skaters scoring points, and also skaters making errors (negative GoEs and deductions). The presentation part was reduced from one of two 6.0 marks to 3 of 5 PC marks, a dilution from 50% of the score to 30%.
So what we have now is basically exactly what the designers intended. And I think they are too stubborn to even consider whether in retrospect this was a bad idea. Even if it does hit them in the pocketbook.