Olympic advertising

[Mathman]

What gives U.S. corporations the bigger bang for the advertising buck, the Winter Olympics or the Super Bowl? Financial writer Kortney Stringer of the Detroit Free Press gives this comparison in this morning's paper.

Super Bowl ads cost 2.5 million dollars for 30 seconds. 141.4 million people watched the game, for one night.

A thirty second ad for the Olympics costs $700,000. The audience, over the entire 17 days of coverage, is expected to exceed the 187 million from the 2002 Olympics in Salt Lake City.

The line-up:

Pepsi -- Super Bowl
Coke -- Olympics

Burger King -- Super Bowl
MacDonalds -- Olympics

MasterCard -- Super Bowl
Visa -- Olympics

Cadillac -- Super Bowl
Chevrolet -- Olympics

 

[Alsace]

Do you get your thirty-second ad played every day for $700,000?

 

[Mathman]

I think you have to pay every time the ad runs. No doubt the cost is different at different times. The article did not give any details about that.