- Joined
- Nov 19, 2010
Great post Kwanatic. The sport will regain popularity in the US when the US can produce a skater who is capable of consistantly winning World medals.
However, I would never expect it to climb back to the levels of popularity it had in the 90s. All sports and other forms of entertainment have suffered from fragmentation and declining audiences as consumers are given more and more choice. In addition to that, prior to the 1990s skating was always a niche sport. A lot combined with Tonya & Nancy and then Michelle dominating to bring more attention to it in the US media, but even then it never had the profile of a sport like baseball or basketball, and it's futile to hope that it ever will. It's so dependent on individual stars, like Michelle or Yuna that unless a country can keep producing champions consistently, there will always be peaks & troughs in the popularity of the sport in different countries as they enjoy different levels of success.
That said, I do think there are a few things that could be done in the US to help.
1. The networks need to have commentators who can explain the scoring system. Personally, I don't find IJS complicated, but if you are new to the sport you need to have someone who will point out underrotations or edge calls, explain the concept of levels and also point out things like good skating skills to help understand why certain skaters get the PCS that they do. From the youtube videos I've seen with US commentators this rarely happens. (Johnny & Tara in Sochi were a rare exception) Instead I hear commentators still, 10 years on, talking about the "new" system, saying it's hard to understand, complaining about corruption when they don't like the result instead of helping to break it down for the viewer why the scores came out the way they did. They need to understand that this kind of attitude will only damage their sport and turn off casual viewers instead of encouraging them to find out more.
2. The USFSA needs to change their idea of a marketable skater. Going into Sochi D/W were pretty much guaranteed a medal, but USFSA seemed much more interested in promoting Gracie to fit their old fashioned idea of the all american princess. Maybe that's what worked in previous decades, but I don't think it's what people want now. Part of the problem skating has in the US is that its audience is aging & the younger generations aren't coming in to fill the gap. I'm in my mid twenties, & I have a lot of friends, some based in the US, of a similar age who like skating. We're all willing to spend money on skating, to travel to competitions and shows, but only to see the skaters we like, and no one my age gives a rusty hoot about Gracie, to borrow an expression from Dick Button. She's seen as too sterile and packaged. People prefer real characters, skaters who are willing to experiment, even if they are in the end more flawed & don't get the same competitive results. People love Ashley for her modern programs and the way she carries herself as a strong young woman, Jeremy & Daisuke for their wonderful artistry, skaters like Elladj, Misha & Florent for daring to do something different. They all love ice dance, but USFSA treats dances like the ugly step sister of singles. Look at the sucess of So You Think You Can Dance to see how willing people are to embrace more contemporary choreography & different forms of dance. I'm not saying there is no room for a skater like Gracie who takes the more traditional refined "nice girl" image, she's popular with a lot of younger kids, or the super family friendly Disson shows (which I find very sterile compared to something like Art on Ice) but the powers that be need to recognise the importance of variety to reach out to a broader audience.
:thumbsup:
I've brought up your first point before and it's particularly great to hear your second point as a young American who is interested in the sport.
I think there are a couple of American cultural proclivities that stand in the way of developing great talents in a not so prosperous field of endeavor. For one, American star system and winner-takes-all attitude often means a young talent has to achieve great success before public recognition and support and such success often has to be accompanied by good looks. Sometimes even moderate success with great looks will do. In sports, success is often validated by an Olympic Gold Medal. Yet the OGM and the resulting publicity and opportunistic activities simply could not make a star out of Evan Lysacek without charisma and actual long term success outside of the Olympic. Recognition and nurturing of young talents are necessary to develop great success and genuine stars a la Michelle Kwan.
Another factor is the lack of patience on the part of the public and the young skaters in a deep competitive field. In the US, internal competition at a young age is intense to make it to the next level or out of the nation. There is especially a rush mentality for the girls with perceived short career span which can die anytime. They rush to get the jumps before puberty without a great skating foundation, because if puberty were to take away their athletic adeptness they would at least have had some achievements before. A bad season or two a talented skater is written off, seldom getting the chance to persevere and mature like Costner and Rochette who through good and bad seasons were nonetheless a top skater of their nations and got to stay on in international competitions. Nurturing a talent takes time, and continued support, financially and motivationally.