How? Well, I wonder if Evan's idea of promoting the "extreme" side of skating has merit. I was fascinated by the story of Arakawa's 37 2Ts in a row. Jumping contests? Speed contests? Spin contests? SOMETHING is needed to bring in the male crowd, the young crowd, and the uncommitted crowd.
Just to be provocative and stir the pot on a lazy day, Why?
Who cares if skating is not as big as it was 15 years ago? Who cares if we have a reduced TV contract? There was skating in the past without TV money. There was skating before there was even TV -- or radio -- or movies. So it will be smaller and there will be less money involved. So what? There will still be skating at some level for the people who want to do it, and for the people who enjoy watching it.
What is the goal for being BIG? Is it all about the money? The power? The ego? I certainly think that speedy has wanted the ISU to be big and important and powerful only so he can go to the IOC and say 'I am the president of an important international governing body, I should have influence and power in the IOC.' Since he was elected in 1994, I have failed to see any passion in him that says he loved figure skating, or even speed skating for that matter.
And why should skating be turned into something radically different to get big just for the sake of being big? So more people may watch it. Will that make it a 'better' sport? So it is a sport mainly for girls. So what?
[I appologize in advance. The devil made me do it]