Per Ashley's Instagram stories yesterday, she had a major video shoot (including TelePrompter) for Zico Coconut -- which at least suggests that a sponsorship is in the works.
If/when officially announced, it would be a very nice sponsorship to have, in my estimation. I had not realized that Zico is one of Coca-Cola's brands -- and is "the official coconut water of the Olympic Games." Zico had only two athletes as brand ambassadors for the 2016 Games.
... I read half of USFS cash come from corporate sponsors. The last thing they wanted during the Olympics was to defend their brand, when all they wanted was increased market interest.
... But Gracie became the brand new it girl in skating with her 4th place finish. So placement at the games had a major effect on how they were perceived and treated post games.
Water under the bridge, but ...
I did not get the impression in 2014 that the controversy over Ashley's selection rose to the level of sponsors being put in the position of needing to defend their brand.
Even when the discussion on GS got quite heated, I do not recall a single comment suggesting that any GS member opposed to Ashley's selection were going to take her/his unhappiness out on a sponsor. AFAIK, no one said, "I never will stay at a Hilton again" or "I never will buy Cover Girl cosmetics again" or anything like that. And I do not recall anyone saying that s/he would refuse to tune into NBC.
And for better or worse, Gracie already had been hyped as an It Girl before she ever set foot in Sochi.
She already had been on the cover of Sports Illustrated's Olympic issue. She already had been Jay Leno's guest on The Tonight Show. She already had been appearing in United Airline's signature TV ads for the Olympics. Etc.
And before Gracie ever competed in Sochi, she already was very much in NBC's spotlight -- with NBC featuring her during the Opening Ceremony, for example.
(So happened that Ashley took one for the team and did not march in the Opening Ceremony in order to save her energy for the Team SP, but my hunch is that NBC would have showcased Gracie regardless.)
Before and after Sochi, Ashley was quite visible as well (and I was a bigger fan of Ashley than Gracie), but if I had to name only one as receiving greater pre-Sochi hype, I would have to say that it was Gracie.
... The rules for 2014 (published in 2013) said only that the 1st place skater was on the team; all other spots were selected according to the criteria, which included nationals PLUS a list of other events. ...
To be clear:
For the 2014 Olympics, the U.S. champions were *not* guaranteed spots on the Sochi team, per the USFS selection criteria.
In 2014, the U.S. champions were guaranteed spots only on the World team.
Polina's Instagram story today was of her shooting footage for the Olympic channel and included a triple jump. I'd say it's a fair bet that she is going to make a run next year :hap85:
Adding more detail re Polina:
Her Instagram stories yesterday showed extensive shooting for the Olympic Channel by a professional crew.
All kinds of stuff -- working on ice with Rudy Galindo + off-ice training + non-skating stuff -- outside on campus, inside her dorm room (as far as I could tell), interviewing her friend ... etc.
Using the hashtag "#comeback," Rudy posted video of the shooting of Polina's triple:
FWIW, Rudy referred to, "Filming a documentary series with Polina Edmunds," although I will take the "series" part with a grain of salt until we actually see the final product. (Maybe what he meant is that [only] one part of an Olympic Channel series will focus on Polina???)
In any case, it is apparent that the Olympic Channel is taking Polina's comeback seriously.
FWIW, at least for NBC, I think Gracie still is somewhat in the mix re marketing.
For the NBC promo shoot, I believe NBC did shooting on ice (real ice) at the East West rink only with Nathan, Karen, Ashley, Gracie, and the Shibs.
(The other skaters invited by NBC were shot on artificial ice on the West Hollywood set, but not on real ice, AFAIK.)
That said, Ashley and Nathan are the ones who have been prominent (both before and after the promo shoot) in NBC promos for 2018.
Lest anyone wonder:
No, I do not think marketing considerations should affect selection for the Olympics (or for Worlds). Yes, I think for any lady, it is her skating during the coming season that should make or break her when it comes to team selection. I wish all of them the best with their skating.