Thanks for the rundown. It seems designed to hype the Olympics ice dance event, and appears to be heavily Chock/Bates and North American-centric in focus, albeit that FB/C rep France and train in Montreal. I spied Lewis Gibson in the background of one shot, otherwise no mention at all in this trailer of other top contending teams such as Fear/Gibson and Guignard/ Fabbri.
With Michelle Ellis, AdaRipp, and Tara involved, this looks like an NBC Olympics-sponsored project. The overdone hype build-up is quite unnecessary. There's clearly enough drama in ice dance and figure skating without having to over-manufacture and curate it purely for Olympics ice dance build-up.
On her IG, while paired with her former partner, Isabella Flores already singlehandedly generated enormous interest in ice dance (circa 2022 - 2024), bringing many new fans to the sport. In addition, Layne Fargo's book, The Favorites, has garnered a lot of buzz and interest in ice dance. Fargo has mentioned Hubbell/ Donahue as the inspirational team that sparked her to write the book.
I think the ice dance documentary series on the Olympic Channel four years ago was good in how it followed a group of IAM athletes over the course of a season. I also feel it might be more interesting if an in-depth documentary series on ice dance was created, not tied to Olympics p.r., that followed the fascinating stories of up-and-coming teams like Cui/ Rogers and Neset/ Markelov. And also featured burgeoning young international teams. Or, also something along the lines of examining the historic development of ice dance; the various regional and coaching styles that culminated in the formation of IAM; the rules changes enacted to popularize the discipline and how that has brought ice dance to its current transitional crisis.
The surface banality of this current series appears to only be about the overhyped public personalities of three top teams that were initially anticipated to be the ones in the running for the Olympics podium. Meanwhile, the landscape always changes in sport.