QUOTE=Red Dog;357374]Tennis is dead in America? I doubt it. ESPN shows hours and hours of the Australian Open, Wimbledon and the French Open each year, and I believe starting this year (?) they'll have the US Open as well. NBC dedicates an entire week during the summer to Wimbledon coverage and has done so for many years. and CBS shows the ladies' final at the US Open in prime time. Plus, there IS a Tennis Channel out there for those who want it. The ratings may not be sky-high and it may not get the coverage that golf does, but the coverage is there. I agree, however, that this Worlds needs to be viewed as an opportunity to introduce the American public to what likely will be the playing field in the Vancouver Olys. Unless they're planning on picking up the '09 GP series.[/QUOTE]
I guess I should have been clearer. I meant to say that tennis was dealt a near death blow in this country over the course of the last decade. It's blossoming in many other parts of the world and has been for a long time. Casual US viewers finally caught on to that fact in 2008. Last year was better in terms of public awareness because of a couple of key results, but much of the year flew under the radar. In the end, it may prove to be an anomaly. The men's US Open final for example was poorly rated due to being a day behind.
Yes ESPN has coverage of the majors, but it puts a fair bit of it on its website as streaming content and many cable carriers (like Comcast) block access to that portion of the sight. Now, aside from the Majors, a lot of tennis does not get TV coverage at all or gets relegated to hard to find carriers like FOX Sports Net whose coverage varies by geographic region. While I am fortunate enough to have the tennis channel it does not have access to a lot of important events and many carriers and areas of the country still do not provide it to viewers. People like me who live and eat tennis will still find a way to get coverage anyway mostly at an additional cost on cable or by streaming video subscription. That lack of consistency is what lead some leaders in US tennis to rethink some of their rights agreements to demand more continuity and access for fans. But it's a deep hole to climb out of and will take a major investment of time and money. Skating is perilously heading down the same path.
My point is that tennis used to be a mainstream TV sport that got coverage during its full season on local sports reports, in Sports Illustrated and was on broadcast TV almost every weekend. (Sound familiar?) Both sports' market share is shrinking progressively from one year to the next. Go to any tennis forum and you will see what I mean. Due to poor marketing US tennis focused for decades either on a classic generation of exceptional performers or less talented home grown players while ignoring better foreign born. In the interim, interest among casual fans waned while waiting for the next McEnroe. Skating is now getting the same treatment while waiting for the next Kwan. Other deeper disciplines will get short shrift. Meanwhile, each season the amount and quality of coverage decreases and the placement changes. If a change is not made, it may not be on TV at all for much longer.
Better stated, can you tell me what's happening in tennis in March or October these days? Unless you are a dedicated fan, probably not. Now pose that same question to a casual skating fan about periods of the skating season not close to nationals or worlds. It's those people we need to pull back in and soon.
Sorry for the doom and gloom, I just want skating (and tennis) to return to some facsimile of their former broadcast glory.