Most of the audience seem to be pensioners. Nothing wrong about pensioners but it would be great if figure skating could appeal to a wider range of people, especially those in the younger age ranges who are the biggest spenders.
Who says it doesn't? I'm young. I watch via (ideally) crappy internet streams and not live because I'm a Peace Corps volunteer in Tanzania. I make about $200 a month and even if I could afford luxuries like paying for skating my internet is not reliably good and couldn't handle a high quality stream. Getting to a live figure skating event is just out of the question.