Very clever of the company to ask her, and it's an opportunity to see more of Alina. Brave also of the company, because she's a real beauty instead of only cosmetic (uhum), natural like I think the company's products are also. I heard the ceo say that they began as a national company and then internationalised the products, with autotranslate. It's very fitting for Alina to be asked as a beauty symbol, and fortune favors the bold, so the first who asks wins (shiseido) it should see a surge of their russian and other sales. After all, it's only normal to like Alina, so being associated with it people will enjoy using the product.