Great post, Kwanford Wife. I think you are absolutely right in saying that Americans wants their female athletes to be "good girls" who are humble, respectful, and well-behaved. We want our female atheletes to be sucessful, yet on the other hand, they must never appear overly ambitious, arrogant, or boastful. And of course, they must never complain, lest they be consider whiners. (Americans hate whiners in any area of life, I think.)
If anyone doubts the harsh standards that female athletes are held to in this country, then take a few minutes to reflect on how the American public turned against Nancy Kerrigan after she made just a few catty comments about Mickey Mouse and Oksana Baiul crying.
Michelle Kwan, Sarah Hughes, and Kristi Yamaguchi have always projected exactly the desired image of an American female athlete, and that has certainly been no small factor in their popularity, I think. Tara Lipinski, on the other hand, was never able to really disguise her less "ladylike" qualities--mainly, her incredible ambition, her ferocious competitiveness, and her rather frank desire to cash in on her success. As a result, when the American public had the choice of adopting her or Michelle as their current skating princess in 1998, it was no contest. Michelle won the hearts of the public not just on the basis of her skating, but also because of her personality and image.
I think Americans have especially high behavioral expectations of female skaters, yet the trend applies to female athletes in other sports as well. For example, look at the Williams sisters in tennis. Their success, especially Serena's, is absolutely phenomenal. Serena is certainly one of the best female tennis players of all time. Yet she is not, as far as I can tell, beloved by the American public. There is certainly interest in her, yet I don't get the sense that people love and admire her in the same way that they do Michelle Kwan. Why? There are no doubt many factors, but I think part of the issue is that Serena, again, does not really project the desired image. She is quite openly boastful about her achievements; she is quite honest in saying that basically, she feels she's the best out there. While her attitude may be justified, it is still not what the public wants to hear. And as a result, she is appreciated but not loved.
And when I say "the public", I have to freely admit that I am part of them. Although I recognize that female athletes are held to an unrealistic and probably unfair standard in terms of their public behavior and comments, nonetheless I find it difficult to get past these cultural expectations myself in terms of which female athletes I admire and appreciate.