The ISU simply need to rebrand the sport imo...to make it more popular.
REAL PRIZE MONEY NOT LUNCH MONEY. That would be a start for the sport.
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The ISU simply need to rebrand the sport imo...to make it more popular.
It's a niche sport even in Japan, and it has the same problem- it's not on TV.The ISU simply need to change the image of the sport.
Now it's a niche sport that people do not pay much attention to (unless you are in Japan or Russia).
I am a general sports fan, especially winter sports. Each year I have to convince my friends that it is also essential to follow figure skating! It's exciting, very difficult, and nerve wrecking. But people don't get it because they know nothing about figure skating. Because it's not on TV.
That's where the problem lies.
Figure skating is a niche sport and all figure skating competitions are 'special interest' events. Few countries have TV coverage of the GP events. Many do not even have any coverage for the senior World Championships. If you want to downsize to stack the televised events, you would be looking just at a reduced version of the current Olympic programme - i.e. figure skating once every four years.Downsizing would stack the televised, highly anticipated events higher, making them look more spectacular, absorbing the need for the athletes who now would compete later in life and longer to take healing breaks (which are IMPORTANT). Challengers which are 'special interest' events and the JGP take care of the international spread of FS. Grand Prix should always have glamor. It should always be brilliant.
They already do it with the second half of the season competitions though. All 3 of them travel. I mean, skaters already sometimes impacted negatively by travel, when they get a back-to-back and/or compete on a rink they don't know.I'd like to see it keep 6 events but have one of the events always be a "traveling" event, which is pretty much what is happening now with Rostelecom out. How about holding it in Hungary, Germany, Mexico, U.K., Korea, Switzerland, etc. The logistics would probably be complicated, but it might be fun to shake things up a bit.
Get Tara off NBC and see if it helps.Skate America viewers on NBC has gone from 976K in 2021 to 760K to 699K to 603K. Skate Canada was at 550K. There may be a bit of a catch-22 where cable tv and streaming options help lower ratings for the over the air NBC broadcast which may eventually cause them to go completely to cable and streaming. That is, increasing access via cable/streaming may end up reducing access by helping to make the over-the-air broadcast less viable.
Tara makes my teeth itch. She NEVER shuts up. But back to the topic at hand - I find the lack of interest in figure skating compared to years past attributable to the lack of touring shows. The average person who wouldn't maybe turn on the TV to watch a competition might go to see a live show. And that lack of interest crosses the entire sport. Having less competitions would only exacerbate the issue - not fix it! I think as long as there are countries that want to host Grand Prixs and as long as skaters want to skate them, they should leave it alone.Having less competitions would only exacerbate the issue - not fix it! I think as long as there are countries that want to host Grand Prixs and as long as skaters want to skate them, they should leave it alone.
More and more people are getting rid of cable which naturally is going to reduce tv viewership. (Cable is how most people get over the air broadcast, though some few use outdoor antennas). I'd like to know what streaming + tv viewership is.In person attendance has looked good, but I worry that within a decade that the Grand Prix will be relegated to paid tv in the US if the over-the-air TV ratings get too low. I think the current rights deal with NBC runs through 25-26 season. Skate America viewers on NBC has gone from 976K in 2021 to 760K to 699K to 603K. Skate Canada was at 550K. There may be a bit of a catch-22 where cable tv and streaming options help lower ratings for the over the air NBC broadcast which may eventually cause them to go completely to cable and streaming. That is, increasing access via cable/streaming may end up reducing access by helping to make the over-the-air broadcast less viable.
Well, the numbers that show on the official worldwide stream when live are... not great. That of course is partly because they make it so hard for people in so many countries to find and then watch it.More and more people are getting rid of cable which naturally is going to reduce tv viewership. (Cable is how most people get over the air broadcast, though some few use outdoor antennas). I'd like to know what streaming + tv viewership is.
This has been my frustration, because unless you become a super diehard fan of figure skating, and you're active in the very niche community of figure skating fans (a loud minority), nothing in the presentation of figure skating gives an understanding to normal people on WHY certain competitions that happens routinely every year (not Olympics) are more important than others. Even something as simple as whether GPF or Worlds are more important have no clear answer unless you're a super experienced fan. Also why skaters do challengers before GP series, etc. The whole schedule is so fragmented and impossible to follow, and the separate broadcast rights don't help matters.There has been a small temporary hit in quality(or rather "scoring potential") because of the age change rule and the ban but that will resolve itself over time. Skater quality past a certain threshold(say 170 total score for women) is an overrated factor when it comes to figure skating popularity. Parity that builds tension, having contexts where parity has some meaning behind it, and then have some audience affinity for potential medalists matters more than actual quality. Those meta factors matter more than the actual programs in themselves. That being said, some more freedom in program construction might make some of the earlier skated programs more interesting.
The most important factor is accessibility. Here is where higher skater quality could matter if it actually led to better media prominence(better platforms, better time slots). If better skating quality doesn't lead to more prominent media coverage, then it hardly matters for figure skating's popularity. NBC gives practically no more prominence to the GPF than they do to the individual GP events and as a result there has not been a big difference in TV ratings for the regular GP events and the GPF on NBC. I think the GPF doesn't receive more attention from NBC because there is not a year over year guarantee that there will be an American in the events.
).I gather it might not be true for Spain - or some other countries, and for obvious reasons - but, as hard as it might be to imagine today - FS used to be quite a mainstream and popular winter sport in many places with a slightly colder climateMaybe it is because I come from a country where figure skating barely has a media presence at all (except when our dude Javier Fernández was around), but to me the idea that it can aspire to be anything other than a niche sport seems very far-fetched.
I don't know exactly what the best way to organize the sport is, but I don't think downsizing the GP would do much good. I think that the format where skaters only take part in 1-2 competitions for the entire series might make it hard to follow or know what's going on for casual viewers, but that is also the nature of the sport. I don't know that there is one "easy trick" that the ISU can adopt that would grow the popularity of skating (even though I would like there to be).