they did something like that with the cable networks four years ago and they lost way too much money that way to make it worth it.
this time around people are actually watching the games so that's why there are more complaints, IMO.
It was also NBC that year - I think it was for the summer games before Bejing. NBC is showing other sports on other channels owned by GE - i.e. MSNBC, CNBC, USA, etc. I watched Curling for a little bit on Saturday afternoon and another channel carried the hockey games.
Yes, it was expensive for NBC to broadcast so many events (need cameramen, producers, etc for each location) and not enough people paid for them to break even.
As annoying as it can be for skating fans, I do think that it's more helpful to figure skating to NOT show every skater. The general public will get 'bored' by watching 25 skaters, especially the one's who aren't in the top 12 unless there's cheering value.
IMO, it was an incredible boost for skating to have so many clean performances in Dance and the Ladies' Short on US coverage. On a lot of other boards, people were saying how some of the men shouldn't be at the Olympics because they fell so much. Many people I know have changed channels from skating competitions when all they see if falls.
Since NBC paid for broadcasting rights, they would lose money if they allowed another network to air the events simultaneously.
If you don't want to sit there all night waiting, you can go to NBC's website and get the skater order. Once the event starts, they post approximate times for each skater's program; so, you can anticipate when NBC might air the skater. Note: Jeremy Abbott's free skate was not aired lived - they recorded and aired closer to the top contenders to avoid interrupting another medal event. In other words, the site can only tell you the 'earliest' time a particular skater will skate, but not when it will air. Personally, I didn't mind skipping over the Austrailian skater and Tugba, but made sure I was tuned in for Mirai and the last 2 groups.
As for the Ladies' Free skate, the 2 US ladies are in the top 6, which means that everyone that NBC will guarantee airing will be later in the broadcast since they are all in the final group.
WHile bobsledding might not be the most popular sport in general, it is a popular Olympic event.