It may be just a good PR influencing me, but watching these videos I'm starting to believe this Plushenko-coach thing might be for real.
At first I was thinking he'd had given his name, advertised others like Sotnikova and flied to Seychelles, leaving everything in his employees hands, but seeing his own kid and himself training is encouraging. Looks like he really wants it.
Why did you think so? Plushenko said not once: "I can't live without ice" "The ice is my life" This is the most important! ( He received criticism for it many times from the "nice" Yagudin)
In the Seychelles there is ice very rarely

(And because he can't live without sports in general and there is no ice there he organized the "Seychelles National Team"

and played football matches with the local guys

)
He started the skating at his 4. His international competitive career begun in 1996. He was with Mishin when Mishin built his method sometimes the kid Zhenya was on the ice for 8 hours! He showed the exercises on seminars. He knows everything about Mishin method.
He helped Mishin in Mishin Camps. For example Tuktamysheva said about him: good explanation, and humour. Plus he got his coaching degree in 2003 or 2004 in St. Peterburg University.. Plushy held many master classes he showed how much enjoyes those hours, he had a lot of patience for the pupils. He adores the children and the children adore him. There are many cute vidos on Youtube.
I don't say he is a choreographer, but his name was among the Nutcracker show's choreographers. If you are watching the anglesofplushenko's videos notice he makes choreo for the pupils.
He skates his exhibition programs differently, he changes the choreo from show to show many times.
He knows the political games of figure skating in the background, thus I really believes he knows everything about the figure skating.
And you don't forget his personality. If he does something he takes it seriously. He wants to be the best always! He wants to be the best coach! If the Academy was named after him then the Academy must be the best!
We need to wait and see...what will happen.