Fact is, nowhere is safe.
And it isn't only rich people that like a nice view. My first house was the second cheapest house for sale in Chittenden County, VT, when I bought it. It had a gorgeous view of Mt. Mansfield. It also had no heat, other than wood heat. And a very long dirt driveway (although still acessible to firetrucks). My current house cost a lot less than half the houses in town in Groton, but it has a gorgeous view. When we bought it, it had no heat, and needed tons of repair. As far as I'm concerned, I buy a view with a hovel attached. Then I make the hovel livable. You can't fix a view; it is what it is when you buy it. You can sort of punt by putting in a nice yard/garden, but really, you're done. What you see out your windows is controlled by your neighbors, and what nature put there.
I have never bought a house that did not have a view, because a good view is something that enriches your life every day. I feel about a view the way some people feel about music-it is a necessity.
However, in view chasing, as in anything else, it's important to consider safety. My house was built in 1895 and has been through a lot of hurricanes including the 1938 and Hurricane Sandy without much damage.
I agree that the people building in the earthquake zone should rethink. It's not like there aren't a lot of gorgeous views in Alaska.
As to fire though, unless you live next to the firestation, fire will take down your house. In fact, it's better if it burns to the ground, as long as it is contained and doesn't spread to the neighbors' houses. If it's partly standing, the insurance company will deduct from what they pay you what they think the wreckage is worth. It is usually better if the fire company knocks down the foundation, if possible, IMO.
Fortunately, insurance companies will pay you to rebuild it, something that is none too sure after hurricanes and floods. Really, FEMA is the only real flood insurer and they only pay about 32K at most. You have to argue with the insurance company that the rest of destruction was due to wind, not water.