I enjoyed the coca cola commercial with the balloons, too. I get the connection to football, but I can also see this ad playing during Thanksgiving weekend, especially during the airing of the Macy's Thanksgiving Day parade.
As someone pointed out at work, the game was 'made' by the 4th quarter. Otherwise, it was all defense. Loved when Eli surprisingly came out of the pocket and threw for 1st down. I think that definitely upped the energy level for Giants' fans.
As a die hard New York fan, I was thrilled to see the Giants beat the Patriots. Now, if only the Yankees can get to their next Series win.