Malls, Fast Food
Fairgrounds Square is supposed to have a JC Penny outlet that I've heard is great but have never been to. There is a Barta bus that takes you there.
Berkshire Mall is just a plain old mall like any other mall.
Fast food - there used to be a MacDonalds at 5th and Penn. Google maps doesn't show it there anymore, but look in that general area. There will be hot dog stands and other fast food places on Penn Street.
There's pizza at 555 Penn St and at 851 Penn St.
Mom and Pop's Diner at 800 Penn St.
If you walk a couple blocks West to 332 Penn St (towards the Penn St bridge), the Peanut Bar is on the left - it's a Reading institution. Next to it, there's a restaurant - more upscale but not outrageous - that's been recommended to me. I don't recall the name and it wasn't shown on google maps.
Mass transport from the Philly Airport appears to be impossible. There is a 12 mile gap between bus companies. If you took a taxi for that 12 mile gap, you could take a Septa train from the airport into Philadelphia, then another Septa train from Philadelphia to the Norristown Transportation Center. Then, you need a Septa bus, Route 93, out to Pottstown. Then you take a Pottstown Bus to the Coventry Mall just outside of Pottstown. You would need the taxi at this point to take you to the Shellbourne Square Mall in Exeter. After that, you would catch Route 5 of the Barta Bus to Reading. Seems like a major hassle, but if you are on tight budget and know how to pack rilly rilly light so that you wouldn't be lugging a heavy suitcase from transfer to transfer, well, that's how you'd do it. Be sure to look up schedules carefully... and I think you buy your transfer from the Septa bus to the Pottstown bus ahead of time.
I don't know about Greyhound/long distance buses but the other posted is correct - there is a long distance bus station right there in downtown Reading.
Try these: Bieber Tourways - 800-243-2374 or 610-683-7333,
www.biebertourways.com. Capitol Trailways - 800-333-8444 or 610-374-3182,
www.capitoltrailways.com. I copied that from a web site detailing how to get to a different event at the Sovereign Center.
Google maps, BTW, helps you find just about anything you are looking for.
Linny
PS If you try all these things and are still at a loss, please contact me personally.