Hersh article on skating ratings
Phil Hersh has an article about ratings for the World Championships, which ESPN says were terrible -- much lower than the network anticipated. Even "adjusted" for cable ratings, they weren't good. Also talks about Dick Button's absence (Cinquanta denies that the ISU blocked his presence, but there are rumors to that effect), and quotes an ESPN source as saying that the ratings indicate that "skating is dead" in the U.S. and the network will have to figure out ways to revive it. ESPN was unhappy about the live streaming video that was available.
I'm not sure how to link things, but it's on the Chicago Tribune Web site, which takes registration:
http://chicagosports.chicagotribune.com/sports/international/cs-0504010207apr01,\
1,1429120.column?coll=cs-international-print
Phil Hersh has an article about ratings for the World Championships, which ESPN says were terrible -- much lower than the network anticipated. Even "adjusted" for cable ratings, they weren't good. Also talks about Dick Button's absence (Cinquanta denies that the ISU blocked his presence, but there are rumors to that effect), and quotes an ESPN source as saying that the ratings indicate that "skating is dead" in the U.S. and the network will have to figure out ways to revive it. ESPN was unhappy about the live streaming video that was available.
I'm not sure how to link things, but it's on the Chicago Tribune Web site, which takes registration:
http://chicagosports.chicagotribune.com/sports/international/cs-0504010207apr01,\
1,1429120.column?coll=cs-international-print