I think Adam's win is consistent with how the general public/casual viewer (not die-hard fans) views skating in the US - as both a sport and a performance. I count myself as one that can barely tell the difference of any of the jumps, even after watching skating since Dorothy Hamil at the Olympics. (Dating myself here...).
I just know what I like to see in a skating program (a blend of Skills, Artistry and Jumps that highlight the performance)
Adam - The Performer (and Lifetime Achievement Award)
Max - The Sportsman
Nathan - The Future (and History Maker)
It is very consistent with the casual viewer's opinion that figure skating is a pretend sport, and that judges just hand out medals to who they want.
I'm not arguing that Adam wasn't a better artist. That's subjective. But whatever artistic advantage he had should have been dwarfed by the technical gap.
Instead, he beats Max Aaron's 2 Quad program on the technical score. It was a ripoff. Plain and simple. Heck, he was only 7 points off of Chen's 4-quad program on technical. Unbelievable, even conceding Chen's fall on the 3A. For goodness sakes, he landed only one 3-3 combination. That's not as good as Gracie Gold.