It's not about reputation. I am talking in general here: One can have a stellar performance by chance, or be at the peak form at the Russian Nationals, for example and the rest of the season could be bad... or one can have a pretty good overall during the entire season. Of course that the Fed will choose to support those who proved to be more stable and constant during the season.
That is reputation scoring. Scoring should be based on the day of. Not previous competitions. Factoring other performances/results into other competition scores is not transparent and doesn't treat each skater fairly.