From two years ago, Kobe Bryant was the most popular athlete in China:
http://www.espn.com/nba/story/_/id/...thlete-china-ahead-messi-ronaldo-lebron-james
'Rather, Kobe Bryant, who came in at No. 11 in the overall fame rankings, sits at No. 1, totally unshakable. Yes, the "Black Mamba" is the most popular athlete in China.
He has had the best-selling sports jersey in China for five years (2007-2010, 2012) since the NBA first released jersey sales rankings for China in 2005. And his career finale attracted more than 110 million people on Tencent, the exclusive digital partner of the NBA and ESPN in China.
Hundreds of loyal fans wait for him at airports, outside hotels and on every basketball court Bryant goes to during his routine summer visits to China.
But just how has Bryant elevated himself to such iconic status in China?' ...
'
Active ambassador to Chinese fans
While he lives in Los Angeles, Bryant once said, "China is home away from home."
Bryant first visited China in 1998 to host a basketball camp. Three years later, he climbed the Great Wall and performed a slam dunk on it. Since 2006, Bryant has gone on a promotional tour every year, even in 2013 after suffering a torn Achilles.
To be sure, Bryant is not the only foreign player who visits to China. However, he has been the best in terms of giving back to his Chinese fans. In 2009, Bryant created the Kobe Bryant China Fund and donated 5 million yuan -- approximately $700,000 -- to Sichuan Province, which was rocked by a devastating earthquake.
And just last June, Bryant attended the news conference for his documentary "Kobe Bryant's Muse" in Shanghai. Bryant even made an exclusive commercial during which he gave a speech to his Chinese fans about how they shouldn't love him for being a decorated champion, but instead hate him for the way he pushed them to strive for greatness.'
IF Nathan is interested, I think he could learn some from Kobe's example - though not to compare popularity of figure skating to NBA. And a quote from another of Nathan's favorite basketball players:
"I thought I was famous until I got [to China] with Kobe."
LeBron James before the Beijing Olympics in 2008