I will use this link because it is easier to translate
https://www.ana.co.jp/group/pr/201807/20180711-2.html
(google translation)
Miyagi Prefecture (Governor: Yoshihiro Murai) and ANA Holdings Corporation (Headquarters: Minato-ku, Tokyo, President and Representative Director: Shinya Katano) will work closely together and cooperate and effectively utilize the resources held by both parties By doing so, we will conclude a comprehensive collaboration agreement with the aim of contributing to the revitalization of local communities.
1 Agreement overview
(1) Matters concerning the promotion of tourism
(2) Matters concerning regional revitalization and social contribution
(3) Matters concerning support at the time of disaster
(4) Other matters deemed necessary by both parties
2 Major initiatives through collaboration between Miyagi Prefecture and ANA Holdings Co., Ltd.
(1) Matters concerning the promotion of sightseeing
① Inbound guests
· Proposal and examination of attracting customer promotion measures from Europe, the United States and Australia
· Examination of ANA Group's various services and customer contact points in information dissemination of prefecture tourism materials and marketing research
· Planning and selling travel products utilizing experience-based materials developed by DMO etc. in the prefecture PR
· Creating liquidity by holding "Fureai walk" exchange event with foreign countries
(Matsushima ⇔ Taiwan)
② Domestic tourist guests
· Planning and sale of attractive travel products committed to Tohoku centering on Sendai Airport
· Promotion of attraction of school excursions (history and nature) mainly for disaster prevention learning
· Demand creation for sports tourism and health tourism (information dissemination as tourism materials in prefecture sports events and sports facilities etc)
③ Improvement of tourism convenience
· Examination of interregional tourism system and vacation route using small aircraft
· Research aimed at enhancing secondary transportation within prefecture
(2) Regional revitalization and social contribution
① Prefectural products sales PR
· Examination and implementation of sales PR of prefectural products such as Miyagi 's new brand US "Masayoshi Nakayama" (Sales promotion utilizing ANA employee intranet, holding of in - house sales "ANA Marche" etc)
② Disaster Recovery Support
· Implementation of "ANA Kokoro no Mori Project" (Minami Sanriku)
· Cooperation (volunteer dispatch · convention PR) for reconstruction support sports events (Tool · Do · Tohoku, Tohoku · Miyagi reconstruction marathon etc.)
③ Educational support
· Next Generation Training Career Program "ANA Blue Academy Mirai Tsukuro"
(New Aviation Class) and Vocational Experience Classroom
(3) Matters concerning support at the
time of disaster Emergency assistance at the time of disaster · relief goods, supporters · movement and transportation etc. of rescue team
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This collaboration agreement might have not been made if Yuzuru was not a skater of ANA, just my opinion.