[Ebersol:] "We are delighted here at NBC to be adding this great American championship to our roster of top American sporting events. As America's Olympic network this is really a natural fit for us. Figure skating is the most popular sport in the Winter Olympics."
"The innovative approach that U.S. Figure Skating has taken to re-formatting this event, with its four major disciplines all on the last weekend of the U.S. Figure Skating Championships, allows not only a spectacular show for the spectators in the city where the event is held each year, but more importantly, it allows us to show our viewers all four finals live. It gives us a terrific event to promote."
"The only thing that is locked in is that our producer of figure skating and the preeminent figure skating producer/director in the world, David Michaels, will run our entire production effort.""
"All of those years the event was on ABC and ESPN, I don't think there was a clear commitment to promotion. This is not an issue for us. Not only will we promote it well and heavily on the NBC television network, it will be promoted across the USA Network, America's No. 1 cable network. I think the commitment to promotion is much more robust here because figure skating is such a key component of the Olympics."
"Figure skating is a sport with its own subculture that is filled with all kinds of behind the scenes intrigue and fashion and glamour and tremendous drama and you want to find ways to bring that in. I think we will mount a program on NBCSports.com around that week and weekend leading into the event to feed into what Olympic Ice so beautifully achieved."