I was not talking about what is well accessible for me, though. I was talking about easy access to competitions for international fans as opposed to just those who live nearby (and their numbers would reflect just that). And that's exactly the case with small towns and remote locations. If one holds a competition in a place that requires multiple transfers from the nearest international airport, or is so tiny that visitors may have to commute from their accommodation in another city (except for twin cities like Espoo and Helsinki), one shouldn't be surprised if audience numbers suffer.
You for example mentioned the Nebelhorn Trophy, and yes, it might not be the most easily travelled to, but when compared to for example Lombardia Trophy (similar time point, international airport nearby, definitely large enough to host the visitors with a size of over 100,000 inhabitants), there aren't just more competitors at Nebelhorn but also more visitors (based on videos).
Maybe ease of travel is not the most major obstacle but lack of transparent organisation?
People are willing to travel, even with multiple layovers, but only when they can be sure where, when and how a competition will happen, and how to obtain tickets and for which price.
I have no idea, I'm neither an economist nor an ISU insider or rink owner. But there's a lot of truth in the old sayings that less is more, and he who wants too much, may end up with nothing. Greedy venues mostly result in poor spectator attendance, that should be a no brainer, and we have seen a couple of competitions illustrating just that. Their options may not be vast, but the negotiations and fed/owner convincing are ISU's to make. It's their money at stake. A venue can host other types of events such as hockey. ISU only have skating, and I suppose every little entrance fee helps.
It's difficult to negotiate when you are clearly the weaker negotiating partner. Countries don't have to host competition, and often occur significant costs when they host competitions (by the way, contracts for venues are not between the ISU and the venue, but the organising ISU member and the venue), and can easily withdraw their bid when they don't agree with the conditions placed on them (or for really any reason, even after already having been allocated the competition, see Euros this season).
This wouldn't be a problem if you have a lot of applications, but that's really always the case - 4CC for example had 2 applications for this season, one for last and two for next season - From only 4 different countries (with two of them having political issues with each other that could cause issues - just like what happened at Jr Worlds this season). And then people were unhappy about the timing of 4CC this year almost colliding with US Nationals when the ISU only had the choice between 4CC being scheduled when it was held or even earlier (the weekend after Euros).
I don't really recall that, but if it was anything like Youtube ads that interrupt performances with disruptive ads so you can't even watch one skater's performance in one piece... then I'm not surprised it was hated. A TV-like format with zamboni breaks full of ads would be much better. Even for warmups, a part of the screen could be featuring ads for all I care. But extending already long competitions by almost 1-minute ads, horribly placed in the middle of performances by a computer program that only cares about timing, not about cohesion... if that is what ISU were trying, no wonder it failed. When there's a will there's a way, and who can vouch that ISU have really tried all the ways, especially if, as is openly admitted, the ISU's #1 priority is speed skating, not FS.
I don't quite remember, but I think the ads were not popping up when you watched live only if you were watching the competitions after the livestream was over. And I just want to point out that it's a lot easier to just turn on YT monetization (general advertisers) than to find advertisers who are specifically willing to sponsor your niche sports event.
Basically, this is also the reason why Challengers have switched to having paid live streams (as much as it annoys me and I can't pay for them), because they are having issues finding sponsors post-Covid. Here, I do think the ISU should step in, and that I think they can be criticised for, because this is a prime opportunity to create a platform you'd pay for like once a year (for less than like the almost 200 € paying for all Challenger live streams would cost) and could then watch all Challenger events (which would also force all Challengers to stream, looking at you, Golden Spin of Zagreb), and exclusive content a la YouTube memberships
I would not be so quick to point fingers at lack of interest from feds. A year or so ago, I heard an insider talk candidly about the difficulty their fed had for several years in convincing the ISU officials to hold 2026 WC in Prague. IIRC, they mentioned they were battling ISU officials' distrust and conservatism. It's a bigger event than a Challenger, but I'd never think ISU would play hard to get if a country is willing to host. And yet, it obviously happened. Who is to say for sure that the same may not be happening with other, smaller competitions.
ISU Championship applications are publicly available information, including some of the specifics of the applications (
2025 &
2026). Prague first applied for 2025 and then for 2026 and 2027 after 2025 was given to Boston, so they got Worlds the second time they applied. Yes, of course, it takes a while for an applicant to be chosen (even if there's only one applicant until almost the very end), because they want to avoid situations like Euros this season, 2022 4CC and 2022 Junior Worlds, where a last-minute replacement has to be found.
But it's not the TV rights for streaming that's the issue. The real problem is the geoblocks on ISU content on YT and elsewhere for weeks, months and years after the event is over, although the broadcasters themselves almost never air it again. It dramatically decreases the chances of gaining new fans for the sport through random videos of iconic performances. Japan is an exception there, fans there are willing to pay for on demand archives, but Eurosport and other channels... I don't know if it's legislation that would need to change, or just broadcasting contract terms and conditions, but this TV networks sitting on the rights forever and ever, although they may not have it available for archive viewing on demand for more than 14 days to 1 month - that just needs to stop. It's hurting not just FS.
TV broadcasters like to buy exclusive rights for obvious reasons (there are a number of scientific works about this), and are very willing to pay big bucks even for relatively niche sports as long as they are guaranteed exclusivity. And once a broadcaster has bought the exclusive rights for a certain region, the ISU is legally bound to that. The thing is, in many countries, the ISU is probably not the negotiating partner with the bigger power, so they are often stuck with what they are offered or not get any money from selling broadcasting rights at all, with the exception of maybe Japan, Russia and possibly the USA (where multiple broadcasters would have interest in broadcasting the competitions.
In Germany, for example, multiple broadcasting companies often buy broadcasting rights as a conglomerate because they are unwilling (or unable) to pay the price on their own, particularly for niche sports. The broadcasting is then distributed across different platforms (one might show only the women and pairs in full, the other will live stream all, and the last one only shows summaries), which is super annoying as a consumer, but from the ISU's standpoint, I understand why they allow this, because it's either this or they don't sell any broadcasting rights in Germany.
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In the end, all of this is the result of a free market economy (i.e. capitalism) and the ISU like any other organisation has to make money somehow. Idealism is commendable, and we need it to develop in the right direction, but we also have to be realistic. Some things just are not possible if you have to cover your costs somehow.
And yes, thinking of the future and how to build a consumer base in the future is incredibly important, but bills also have to be paid in the present, so a balance has to be found somehow.