I gather it might not be true for Spain - or some other countries, and for obvious reasons - but, as hard as it might be to imagine today - FS used to be quite a mainstream and popular winter sport in many places with a slightly colder climate

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When I was a child, "everybody" was watching it. Now they don't anymore. So, yes, it seems to have lost its mojo somewhere along the way. That's why it is so desperate in its eternal attempts to regain it as it still remembers better times were possible unlike these other small niche sports which just never were bigger...