Figures speak for themselves, today’s winning stars, exciting, setting records, vs ‘yesterday’s child’ not doing so well in the general public’s view.
Also IMO Medvyedeva’s somewhat unflattering costumes don’t help her popularity in the eyes of non dedicated sports viewers.
#TeamBOrser’s ‘packaging’ isn’t helping here, Medvyedeva is visually less appealing to the younger audiences.
It is inevitable for athletes to fade, general populace’s memory is short, attention span even shorter.
No results, no exposure in today’s fast moving mainstream media.