As per the announcement, Inori (the
Medalist's main character), or rather the actress Natsumi Haruse, will host the opening ceremony

There will also be a thematic photo booth at the venue where people can pose and take shots if they like.
They also mention distribution of "gold medal style cards" among the audience.
I also expect the anime's opening song "
Bow and Arrrow" will be played a lot at the venue. It's a big hit in Japan right now, both the song itself (by Japanese superstar Kenshi Yonezu), and the music video clip (featuring Yuzuru Hanyu skating to it, yes, no less!) topping the charts.
This anime is focused on skating and hugely popular now in Japan, both in terms of views on D+ and social media engagement / comments. So is the manga. Hence the buzz
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