Michelle and Kraft!

[MKFSfan]

http://biz.yahoo.com/bw/060601/20060601005593.html?.v=1

For assistance, Kraft is turning to two inspiring celebrities well-known for their creativity and artistry -- Michelle Kwan, the most decorated figure skater in U.S. history, and Savion Glover, a Tony award winning dancer and choreographer -- to star in two of the campaign's three commercials.

"We want to encourage our consumers to express their ingenuity in the kitchen by giving them inspirational food ideas to develop their own creations. Michelle and Savion are known for their creativity and are ideal partners to motivate consumers to create simple, yet personalized, meals."

I guess I'll be buying Kraft products...isn't going to help my diet any!

 

[Spun Silver]

Just stick to MK summer salads and you'll be fine!

 

[Mathman]

Yay! My favorite performer -- the lyracism, the musicality, the sublime convergence of athletic prowess and artistic grace!!!!!

http://www.emediawire.com/prfiles/2004/05/26/129502/Savion.jpg

If this campaign is successful, maybe Kraft will want to become a big figure skating sponsor on the cheesefest circuit! (OK, sorry about that -- I couldn't help myself.)

 

[MKFSfan]

Just stick to MK summer salads and you'll be fine!

Hmmm...sounds yummy!!! I'll have to check it out!

 

[Eeyora]

Good for her! Sou8nds like a cute concept.

 

[Joesitz (RIP)]

Oh velveeta!!

 

[Lucy25]

Michelle recently said that she had something cute coming out, so I wonder if it is this. Congrats to her!

 

[R.D.]

Maybe that's what that picture on the COI site is all about.

 

[MKFSfan]

Maybe that's what that picture on the COI site is all about.

Which picture would that be?

 

[Mathman]

I think he means picture #7 here (scroll across. But I think it's just an interview with a local TV station):

http://www.championsonice.com/behind/

Michelle in style:

http://heatherw.com/mk/pics/mag/instyle0206/instyle0206_sm_8.jpg

Is this the same dog that is looking in the window of Michelle's kitchen in the Kraft ad?

 

[MKFSfan]

I think he means picture #7 here (scroll across. But I think it's just an interview with a local TV station):

http://www.championsonice.com/behind/

Michelle in style:

http://heatherw.com/mk/pics/mag/instyle0206/instyle0206_sm_8.jpg

Is this the same dog that is looking in the window of Michelle's kitchen in the Kraft ad?

No, I think one is hers and one belongs to her mom. The dog in the ad was some kind of teacup-designer bred dog.

 

[R.D.]

Which picture would that be?

This one:

http://www.championsonice.com/images/btsimages/miche169_202.jpg

 

[MKFSfan]

This one:

http://www.championsonice.com/images/btsimages/miche169_202.jpg

That was probably a promo for COI since she's in a skating dress.

Here's a link to a picture I'm guessing is for the commercial:

http://www.brandweek.com/brandweek/photos/2006/05/Kraftsalad.jpg

 

[Eeyora]

It looks like a pomeranian to me. Maybe she borrowed Sasha's.

 

[Ladskater]

Boo!! What crass commercialism. Putting Michelle Kwan's name and or picture on a Kraft product won't make it taste any better. Homemade is still the way to go. Oh well, I guess Michelle needs the money - just kidding of course.

 

[R.D.]

Putting Michelle Kwan's name and or picture on a Kraft product won't make it taste any better.

Words of wisdom. :agree: :agree: :thumbsup: :thumbsup:

 

[Mathman]

But of course it will!!! :agree:

(especially cheese)

MM

 

[K-Mo]

And people will have something else to munch on besides Ire-Ida Easy Fries.

 

[R.D.]

yeah, the General Fans can have their crispy fries, and the Kwanfans can have Velveeta and Chicken (and maybe some junior mints for dessert)

 

[R.D.]

IFS reports it now:

http://www.ifsmagazine.com/forum/