Michelle and Kraft!
- Thread starter MKFSfan
- Start date
Red Dog said:
I just saw it now, and I really don't think it's Michelle. It's one of those "announcer voices". Regardless, it is cute! The version I just saw didn't have the apple pie bit.
tangytart said:
I know. That's why I said I've only seen it on her webiste. I meant, it's not available anywhere else except links to that page and I haven't seen or heard anyone else say they saw it on TV.
- Joined
- Jun 21, 2003
It sounds just like her to me.
OK, I just sent an email to the ad agency (McGarry Bowen) and asked them. We'll see if they answer, LOL.
McGarry Bowen is a fairly new agency and this is their first contract with Kraft and its parent company. Supposedly, this is a hipper, less stodgy outfit than the war horses that usually do packaged food ads.
The whole "Kraft your summer" campaign has a $30 to $40 million dollar budget (I wonder how much Michelle got, LOL). Supposedly, the point is to emphasize the creativity of the food preparer (you, if you buy the product) in an effort to compete with the generic store brands, which are cheaper.
According to a NY Times interview with Mcgarry's senior partner,
"We tried to find people for the campaign with the spirit of innovation, to make it a celebration of individuality and creativity, who at the same time are accessible, believable, at home in the kitchen.
"That is how Mr. Glover and Ms. Kwan were selected for the commercials..."
That's my Michelle -- creative, believable, and at home in the kitchen!
OK, I just sent an email to the ad agency (McGarry Bowen) and asked them. We'll see if they answer, LOL.
McGarry Bowen is a fairly new agency and this is their first contract with Kraft and its parent company. Supposedly, this is a hipper, less stodgy outfit than the war horses that usually do packaged food ads.
The whole "Kraft your summer" campaign has a $30 to $40 million dollar budget (I wonder how much Michelle got, LOL). Supposedly, the point is to emphasize the creativity of the food preparer (you, if you buy the product) in an effort to compete with the generic store brands, which are cheaper.
According to a NY Times interview with Mcgarry's senior partner,
"We tried to find people for the campaign with the spirit of innovation, to make it a celebration of individuality and creativity, who at the same time are accessible, believable, at home in the kitchen.
"That is how Mr. Glover and Ms. Kwan were selected for the commercials..."
That's my Michelle -- creative, believable, and at home in the kitchen!
- Joined
- Mar 19, 2006
In a number of cases the are residuals for every time the commercial is aired. But she most likely has a smarter agent then that due to the low popularity of FS at the moment a safe cut is the smart move. I've got a 20 spot saying she has so much Kraft "stuff" siting around her house now.
Make yourself a nice salad and try to get over it.
- Joined
- Jun 21, 2003
Sorry, I wrote without thinking.
Here is an article discussing the timing of the planned breakup of Atria, the parent company of Philip Morris USA, Philip Morris International, and Kraft.
http://www.chicagotribune.com/business/chi-0606220156jun22,1,7473103.story?coll=chi-business-hed
Kraft Foods is expected to be spun off and become a separate company. This will greatly increase the profitability of Kraft (an estimated 20 to 33% increase in stock value) because Kraft will no longer bear a share of the burdens of anti-tobacco law suits.
Needless to say, Atria is not doing this out of the goodness of its heart. The real reason is to separate its international operations from its domestic operations so it can do business in other countries without having to follow U.S. regulations.
I'm not sure what the future of other holdings such as Nabisco and Oscar Myers will be.
Anyway, I hope in the future Kraft will be able to get back to the wholesome food business that it was founded on.
It is not really the fault of good companies that they are vulnerable to be taken over by bad ones. Kraft shares are traded on the open market, and anyone with enough money can buy a controling interest.
In fact, this disvestiture shows the positive effects of the anti-tobacco forces in the U.S. We can go back to eating cheese and not have to worry that some of our money might be going into the pockets of the tobacco industry.
Here is an article discussing the timing of the planned breakup of Atria, the parent company of Philip Morris USA, Philip Morris International, and Kraft.
http://www.chicagotribune.com/business/chi-0606220156jun22,1,7473103.story?coll=chi-business-hed
Kraft Foods is expected to be spun off and become a separate company. This will greatly increase the profitability of Kraft (an estimated 20 to 33% increase in stock value) because Kraft will no longer bear a share of the burdens of anti-tobacco law suits.
Needless to say, Atria is not doing this out of the goodness of its heart. The real reason is to separate its international operations from its domestic operations so it can do business in other countries without having to follow U.S. regulations.
I'm not sure what the future of other holdings such as Nabisco and Oscar Myers will be.
Anyway, I hope in the future Kraft will be able to get back to the wholesome food business that it was founded on.
It is not really the fault of good companies that they are vulnerable to be taken over by bad ones. Kraft shares are traded on the open market, and anyone with enough money can buy a controling interest.
In fact, this disvestiture shows the positive effects of the anti-tobacco forces in the U.S. We can go back to eating cheese and not have to worry that some of our money might be going into the pockets of the tobacco industry.
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