I figure that competitive skating is a sport first and foremost. It happens to be a sport that can be very beautiful and musical and also allows some room for storytelling or characterization. And for the most part doing well with those artistic areas demonstrates more mastery of the technique than just executing the moves mechanically, and therefore they are rewarded when present, and most skaters make some effort to demonstrate those abilities...
I think it makes sense to distinguish, first, between children's sports and adult sports.
Sports for children serve many admirable purposes: excercise and fitness, team spirit and sportsmanship, social interaction and friendship, setting and achieving goals, and competing against others while while also pushing the limits of one's own dedication and talent.
Sports for adults, in contrast, fall into two categories, recreation and entertainment. Recreational sports means doing it yourself (the Thursday night bowling league). Sports as entertainment means watching other people do it (the Super Bowl).
So if the discussion is not about skating competitions for children and not about adult recreational skating, then it comes down to the entertainment value of the sport.
Again, IMHO, there are two ways that figure skating contests can be entertaining (school figures are not entertasining, that's why they were canned). The two ways are -- well, sport and art, LOL.
Here is an example. At 2003 Worlds there were two "performances for the ages."
Shen and Zhao delivered a performance that melted every heart and stirred each soul. That was art. (Of course, it wouldn't have been art without the technical mastery that supported it.)
Michelle Kwan's performance was sport. Earlier in the season it was not clear that Michelle would even compete that year. Many observers thought her time was past. Yet there she was, the Grande Dame herself. Go gently into that good night? Not she!
"If you can beat me, beat this!"
That's sport.
