As I recall
Ladies:
Kim & Asada
Men:
Plushenko - everyone just felt he'd win because of judges giving him a break on small mistakes
Lysachek and Takahashi were also talked about as being on the podium, but I don't remember either being a favorite for gold.
Dance:
V/M & D/W with V/M having more of a chance to win
Pairs:
I don't recall who was favored to actually win, though I think most fans wanted Shen and Zhao?
It was the fact that plushenko had a quad! All of a sudden being world champion meant nothing because there was no quad. I don't remember reading about mistakes then or now refreshing my memory.