U.S. Figure Skating, NBC Sports Announce Broadcast Contract Extension
- Thread starter SailorGalaxia518
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No, the networks would call it counter programming. NFL playoffs will get big numbers, but football fans generally don't watch men's figure skating (of course, there are exceptions). NBC is hoping to capture non-NFL fans and the advertisers who want to reach them.
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- Jan 23, 2004
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ABC ESPN might bid, so might CBS Universal, and NBC will definitely bid. That's part of the reason they were all so upset USOC had (prematurely) announced an Olympic network, or whatever it was.
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NBC owns Universal Sports.
For those Comcast subscribers in central CA I received a tweet from @UniversalSports stating the following: "Due to some technical issues you're going to have to wait until October 10th for the cable launch in Fresno"
Just in time for the Skating Season.
Yes, there will be more people watching TV overall, and thus a "bigger market" so to speak. The NHL Winter Classic has been a success despite airing against College Bowl games since it's on New Year's Day.
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Was this just for Lake Placid or for the whole season?
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- Jan 8, 2009
Unfortunately I think it's just for Lake Placid. Last year that was the only JGP they broadcast
Of course, the downside of network TV coverage is that it's always prone to shifting or pre-empting by local stations, particularly in the afternoon. I guess one has to pick a poison- coverage on a niche network that's available to only a few, or coverage on a mainstream network that you may or may not see depending on where you live. Hmm...
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