I am not sure if I should talk about a blog article in our forum. (Please let me know if this is an inappropriate thing to do.)
I knew he is now extremely popular, but (faint)
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Kyo-mo Ashita-mo Figure-No
http://trendcenter99.com/?p=4240
This blog talks about how many times the key word “Hanyu Yuzuru” is searched on google in Japan. (Yuzu received the award for “the most searched name of the year” before.)
First, it shows the data on other celebrities such as a pop group star and an actress. They are searched roughly 500000 times/month.
Hanyu Yuzuru 4 million times in Feb. 2014
During the GPF, the nationals, and the worlds, which last only a couple of days per time, he is searched over 1250000 times each in the respective months!
Even during the off-season, when he hardly appears on TV, there are constantly 300000~700000 searches for him.