People are not going to stop talking about this issue until something is done that resembles some kind of fairness in judging.
Yes, of course it is natural to have some pre-rotation.
Frank Carroll says so too. In almost all triple/quadruple salchows and loops, the blade leaves the ice facing forward (~180 degrees before the blade completely leaves the ice), and that's most often the case with toeloops too.
What's the big fuss we are making here? It's the unfair scoring when two skaters have the same amount of revolutions in the air, but one gets full BV plus +GOE for all the nice qualities of the jump, while the other gets 0.7*BV and an automatic -1 to -2 GOE. This occurs as a result of
only looking at the ending point of the rotation, but not the starting point.
Let's consider (sorry, more slo-mo gifs):
Mao Asada's 2A-3T at Worlds 2016 free skate: the 3T had about 2.25 revolutions in the air, maybe more. Tech panel calls it UR, BV goes from 4.73 to 3.30 and GOE goes from +1.4 to -0.29. She loses 3.12 points over this tech call.
Evgenia Medvedeva's 3S-3T at Worlds 2016 free skate: the 3T also had 2.25 revolutions in the air, maybe even less. She gets full BV of 4.73 and keeps her +1.4 GOE.