Maybe the issue with the team competition is, that except for the Olympics, the team event is held separately from the World Championships and therefore automatically gets less attention. Other sports like swimming or biathlon have integrated the team competitions in their World Championships and I`m not 100% sure on this, but at least in swimming there are also relay competitions at Europeans. I don`t know how realistic this is, but maybe integrating the team competition into the regular World Championships would be a good idea. I actually enjoyed the team competition in Sochi a lot and WTT is always a lot of fun to watch, although I prefer the format of the Olympics.
Re B/S chances to win an Olympic medal, well I had doubts before the season started, not because of their ability, but more because I didn`t trust Zhulin to give them programs that would do the job. I think their FD is a great vehicle for them, while the Short Dance still needs work, but honestly until now I haven`t seen a Short Dance yet that really wowed me. It`s really, really difficult with the Latin theme to create cohesive programs. IMO, last year`s rhythm or even next year`s Tango would have been a better choice for the Olympics.