12 minutes = 48 CM (if the CM is 15 sec) or 24 CM (if the CM is 30 secs)
If it’s true that the Japanese federation requested that... then it totally makes sense per their viewpoint. Their CMs are packed on tivi.
That... actually makes sense. I hate it, but "our biggest buyer wants to make more money" makes much more sense than "12 minutes less will make watching more bearable for spectators". But... if a competition was indeed shortened altogether, where would the tv station place those extra ads? At the beginning and ending? Would that really make any difference for them? I'm confused as to how it's work.



