Of course, it all started with quads - her and Sasha's quads were first posted on youtube almost simultaneously last spring. You may be a genius of musicality and skating skills, but in sports people won't notice you until you start winning competitions or doing something extraordinary.
At some point she broke her leg and got to the hospital, while Sasha got 4 international competitions and eventually won the juniors' grand slam. But by that time people had already noticed Anya and
remembered her as an artistically superior version of Sasha (some people argue that her artistry is matched only by of Zheleznyakov himself, which is quite plausible, except that Anya hasn't tried
to be a brutal mercenary yet). You get attention by quads, but you gain true fans by your programs and your ability to express them on the ice. Now that she has it all, I hope she will be the second skater after Hanyu whose fan fest thread will be divided in order to avoid an integer overflow in the forum engine.
And if all this wasn't enough, she's the cutest creature in the roster, rivaled only by Masaru herself.