That's the part that seems questionable to me. Do people believe that Plushenko can call up the CEO of Nike and say, hey, how about giving my skater a million dollar endorsement contract?
Maybe he can provide skaters with opportunities to perform in shows that he himself produces. Still, I don't think of Plushenko as a financial or PR genius, however much money his wife has. Isn't Alina Zagitova the #1 Russian skater in terms of publicity and endorsement opportunities?
Well both Trusova and Kostornaia got new sponsors or more sponsors after moving to Plushenko and it was noted on here that the brand that Kostornaia is tied to has ties to Plushenko and that her first post announcing her sponsor initially had Plushenko partially cut out of the picture, she took it down and replaced with a photo of a crystal clear picture of Plushenko behind her.






