It's just not popular enough. Sad, but that's the reality. To be fair, the BBC did have articles about Fear and Gibson when they won European silver and placed fifth at worlds. But they have a limited budget (subject to increased scrutiny these days) and have to cover the sports which the British public are most interested in.
And as for them not caring about JGP medals.. it's junior sport. There isn't that much interest. The public barely cared when the the England U21 football team won Euros. And that's football! Our most popular sport!
As for the Broadsheets having a dedicated 'skating correspondent'.. when?! Sure, there may have been more media coverage in the past. But we got results- multiple World, European, Olympic champions . That's not been the case for a very long time now.
It's also not an accessible sport for many people. It's expensive, not many facilities around outside the big towns, requires speciallist equipment that's not very widely available. Not easy for kids to even try it (schools are often the gateway to sports for many kids- can't do that with figure skating like you can with say, rugby, swimming, athletics or gymnastics. Many people also become spectators because they played/took part as kids.).
It's not correct to blame the media entirely for the sport's unpopularity when there's a miriad of reasons.