Shoma Uno | Page 90 | Golden Skate

Shoma Uno

Shoma skating..... for McDonald's......... COMMERCIAL??!?!??!?!?! Well, for the McCafe's hot coffee, but like. What??? And the commercial video is... well shot and hilarious too 😂



Translation from my Japanese friend:

Let's dance with Shoma Uno!
Choreography: Kenji Miyamoto​
Song Lyrics
Shivering from the cold​
Body all chilled to the bone​
Let's warm up with some coffee​
(Shoma: Together!)​
Let's warm up with McDonald's coffee at McDonald's (3x)​
(Shoma: Next, verse 2!)​
Taking a break with games is nice​
But good coffee is even better​
(Shoma: McDonald's coffee for 120 yen! 3x )​
Shoma: Everyone, try dancing along!​
 
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Shoma skating..... for McDonald's......... COMMERCIAL??!?!??!?!?! Well, for the McCafe's hot coffee, but like. What??? And the commercial video is... well shot and hilarious too 😂



Translation from my Japanese friend:

Let's dance with Shoma Uno!
Choreography: Kenji Miyamoto​
Song Lyrics
Shivering from the cold​
Body all chilled to the bone​
Let's warm up with some coffee​
(Shoma: Together!)​
Let's warm up with McDonald's coffee at McDonald's (3x)​
(Shoma: Next, verse 2!)​
Taking a break with games is nice​
But good coffee is even better​
(Shoma: McDonald's coffee for 120 yen! 3x )​
Shoma: Everyone, try dancing along!​

Well that’s certainly different. I didn’t know he liked McDonald’s. He likes Starbucks right? I wonder what other restaurants he’ll do a commercial for in the future.
 
Well that’s certainly different. I didn’t know he liked McDonald’s. He likes Starbucks right? I wonder what other restaurants he’ll do a commercial for in the future.
Yeah, Starbucks is one of his usual places to get coffee (as well as Marin's). I think this McDonald's collaboration opportunity came from his gaming work, actually, because McD has an active collaboration with the game Street Fighter 6, the one Shoma has been playing and competing. McD also sponsored the team competition “Shishiro Cup” Shoma was apart of, and played quite well too for his position (streamer division, not as pro gamer).

I'm actually a bit surprised.... because I didn't really expect Shoma to be offered these kinds of opportunities after retirement, this feels more like something he should have done after 2018 or 2022 Olympics. But I think being able to show his wit on social media and also officially enter pro gaming spaces are giving him exposure to opportunities that may not be there during his competitive years.

McDonald's Japan actually teased the collaboration yesterday by tweeting this:



It's a callback to Shoma's big viral tweet of his Olympic medal back in July and still stands at 53 million views:



Also the McCafe video showed Shoma's high-speed spin (for him to transform to.... a glass of small sized coffee lmaooo) and he recently had another viral tweet where he did a high-speed spin. This may be a coincidence, or the advertising agency is purposefully highlighting skating stuff that goes well with the online audience.
 
Oh my god, it is official 😂 I cannot believe it, they used all his viral quotes and witty jokes 😂



That person who’s famous for being good at slipping ("skating")...
no, actually, famous for not slipping at all…!
Wait, I will use this opportunity to link a viral short video of Shoma running on ice on Youtube, ahahah. It was posted in August, a snippet of skating with gamers video, but I only realized it yesterday loool.

 
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Well I appreciate all the little clips but are we going to see any full videos from the Brave 2 show. They certainly were stingy providing videos from Brave I. 🤷‍♀️
 
The video is posted on McD Japan twitter but it's geoblocked to Japan 😭 likely because of a domestic-exclusive contract?



It's back on Youtube though!

 
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Well I appreciate all the little clips but are we going to see any full videos from the Brave 2 show. They certainly were stingy providing videos from Brave I. 🤷‍♀️
Yeah 😭 unfortunately... no broadcast is scheduled yet huhu. TBS (a broadcasting channel) is organizing and promoting the Tokyo shows and they have been more active than usual, so I hope there will be a delayed / edited broadcast scheduled for the Tokyo shows...
 
Another video posted by McDonalds, this time a lot more in line with the traditional figure skating commercials that we have seen 🤣 did not expect Shoma to bust out the Turandot costume for this! 🤣🤣🤣 and Kenji in the Kiss & Cry 😂 😂 😂 😂



And new Mizuno photos 😊

 
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Aww, Nobu quote retweeted Shoma's commercial, reminiscing about that recorded moment where Nobu and a MC were teasing Shoma at an ice show interview about his inability to do silly things when he was younger.

"In an ice show interview, Shoma-kun was so shy and flustered, completely overwhelmed by Osaka’s unique energy — those days already feel so nostalgic ☺️ He’s grown up so much now… (teary voice)"



A fan did pull up that video when the commercials were released 🤣 young Shoma was mortified 😅

 
Shoma will appear at "The Best Restaurant in Life" variety show on TBS next week. TBS is organizing Ice Brave 2 Tokyo so there may be some promotion as well. He looks good!




Also the Twitter account of McD Japan cut this bit out of the Shoma video 😁

 
LOL, Shoma describing Itsuki (his younger brother):

He’s my little brother, and to put it simply — after coming home from night practice, he’s gaming loudly next door, and when I wake up early for morning practice, he’s still gaming at the same volume.



Also, yes that's tiny Itsuki with Mao Asada's Olympic silver medal from Vancouver 😄
 
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