The rule stated above was for what happened to Mao at 2008 worlds not the 2010 Olympics.
http://www.youtube.com/watch?v=iOwrOxjLRGE
I think what you meant to say is that the Technical Panel chose not to invoke the <<Attempted Jump>> clause in the Vancouver Olympic re: that specific Triple Toe Loop attempt. The rule I quoted however is applicable and as far as I am concerned, the correct one in this situation. The Panel may have chosen not to invoke it, but that doesn't mean an argument cannot be made that
it should have. The rule does not limit the definition of an <<Attempted Jump>> to a single type of listed jump, it can be Axel, Loop, Toe Loop and anything, like a Flip such Yu-Na Kim did here at TEB 2009:
http://www.youtube.com/watch?v=p-wajuze5f8#t=1m24s
As you can see, her foot never left the ice either, nor did she fall.
Falling is not a requirement for an Attempted Jump to be called as you seem to think by citing Mao's failed Triple Axel at the 2008 Worlds. Nevertheless, the Technical Panel counted that as an attempt per the protocol here:
http://www.isuresults.com/results/gpfra09/gpfra09_Ladies_FS_Scores.pdf If Kim had attempted another jump somewhere else in her program, she would have the 8th jumping pass voided as invalid.
Skaters make that kind of mental error all the time, Oda did at the 2009 Worlds by doing a 4th jumping combo for example. Skaters falling or stumbling on take off of an jump,
never got into the air, got up or regroup and do it again = invalid. This happens more often at the lower level of skaters, so if you watch the Group 1 or 2 of SP at Worlds, you tend to see those lower level skaters making that kind of mistake.